The best marketing doesn't feel like marketing.
"Marketing's job is never done. It's about perpetual motion. We must continue to innovate every day."
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.
To think creatively, we must be able to look afresh at what we normally take for granted.
Social media is about the people. Not about your business. Provide for the people and the people will provide for you.